Impact on the audience
Hypodermic syringe theory is about the media giving the audience negative ideas and then going on to believing anything that is said as the audience is passive.
An active audience is a selection of people who see media as a source of entertainment and they are not influenced by any of it.
A passive audience is a group of people who interact with media and then go on to believe anything that was said even if it was not truthful.
While Chuck is stuck on the island he makes a few survival items, fire and weapons, if a younger audience was to watch the film, they may think what he is making is ok to make, while if they went out in public and made a fire and if they were to create a spear out of wood they would get into trouble.
The main male character Chuck is seen to be a hero and its portrayed as a strong determined man which could be a role model for other males watching the film, as they would like to be as passionate and determined to do things in their lives as Chuck did in his.
Representation
Stuart Hall in 1980 said that "All representations are meditated". In my film the main character being represented is Tom Hanks playing the role of Chuck. The film is based off a true story.
In 1979 Tessa Perkins gave a theory on stereotypes, within the film Chuck is made out to be a stereotypical male, who is strong and independent, he manages to work his way home, this shows he is determined and he is powerful, he wont let anything get in the way so he can get home to his wife.
The stereotype of the male character being strong is a good influence for the male and female audiences as they will see it as a ideal self and the females would see it as an ideal partner.
Within the film there are no characters challenging the stereotypical views. The female character is at home, re-married as she thinks that Chuck is dead, while Chuck the male is battling for survival and getting home to his wife / Ex-Wife. This follows the stereotypes portrayed to everyone.
Legal and ethical
Copyright infringement is when someone uses content that you do not have the right to use or you have no permission to use the content. If you go on to use the content without permission you may be sued a sum of money by the owner or you can be legally prosecuted by the owner.
Ethical issues such as offensive material, this can include; racism, sexual content, strong language, violence and drugs. Things like these can be sensationalised in films to make them look good and better than what they actually are. In the film they would need to get permission to use copyrighted content such as the songs and the main company 'Fed-Ex', although this may have been product placement and Fed-Ex may have paid
20th Century Fox would have had to gain permission for a number of things they used in the film 'Cast Away'. Within the trailer they used a composition made by someone called Alan Silvestri, They would have had to contact him and gain permission to use the music over the top of the trailer. If they hadn't contacted him, he could have sued them and he would have been granted a large sum of money. Also 20th Century Fox would have to gain permission to base their film around the company Fed-Ex, and using their logos and packaging throughout the film.
Within the film there is nothing that is overly offensive, but there is a few inappropriate words used
but according to the BBFC you are allowed to use a few swear words within the film in a PG, the film is rated 12. BBFC declare that the film is rated a 12 because it 'Contains some frightening scenes and mild language'.
BBFC
The BBFC (British Board of Film Classification) is the company which declares the certification for the films based on the clarifications of normal parents after watching the trailer. The film was aimed at 12+ ages as younger aged people are a big audience for adventure films, thus opening the variety of people who can go see the film to be larger. Whether the film contains strong language, the 12 cert is allowed to show violence but it is not allowed to dwell on the graphical nature of it (For example, the scenes when the helicopter crashes and when he escapes the island. These scenes are used to create spectacle but also create verisimilitude too) as the children under the age of 12 might not see it as a serious matter of seriously injured but they may see it as fun, but a passive audience would thrive on the realism of what happened, but due to a passive audience who are older, they understand it is a film so it isn't real while younger kids may see it differently. For example in the scene where Chuck cuts himself and a muffled swear word is heard. The older audience would be able to relate to this, but it is quite enough for the younger audience not to be influenced by it. Also, depending on the manor of a strong word was used it may be passed as suitable, but the film has no unreasonable amounts of swearing.
ASA
The ASA-Advertising Standards Authority manage the advertising codes in the UK. CAP -the committees of advertising practice write and maintain the advertising codes. According to the CAP rules of compliance, rule 1.1 says marketing communications should be legal, decent, honest and truthful. The film poster for Castaway follows these rules because no harmful material or untruthful content is listed. All that's denoted on the poster is a main image of the actor Tom Hanks (who played Chuck.) As well as the credits for the people who were involved with the film, The films name and also a caption line 'At the edge of the world, his journey begins'. Therefore the poster adheres to the ASA and can be seen by the mass audience is towns and cities. This would be beneficial to 20th Century Fox as the more people that see, the more profit potential there is.
No comments:
Post a Comment