Wednesday, 16 September 2015

Peer Assessment

Peer Assessment Name : Kayna Baugh

1. Conglomerate
2. Cross Media Ownership
3. Independent
4. Distribution
5. Consumption - Missing
6. Production Process - Missing
7. Vertical Integration
8. Horizontal Integration
9. Synergy
10. Joint Venture
11. Subsidiaries

Based on the feedback I have received I need to continue with the work and move onto the Processes.
LO1 - Script one; ownership, operating model, products, market position, competitors
I work for Education Wise and I have been asked to produce educational resources about 20th Century Fox for the level 3 media course.

20th Century Fox is conglomerate, this means it is a company that is made up of other companies which are know as subsidiaries. The opposite of a conglomerate is an independent company and example of an independent company is "Warp". An independent company works for themselves and operate alone.

Ownership

Rupert Murdoch owns 20th Century Fox, which a subsidiary of 21st Century Fox. Other subsidiaries of the company are: Fox TV who air programmes such as Bones which started in 2005 , Star TV which is a foreign based TV broadcast system which airs programmes overseas, Sky which is a large, mainstream company which supplies television, internet and telephone communication all around the world. Having some of their own channels showing football matches to TV series such as Boardwalk Empire , Talk Radio and Fox Home Entertainment which has made films such as Dr. Dolittle. Murdoch also owns National Geographic and a company called "NewsCorp" which is responsible for the production of newspapers such as "The Sun" and "The Times".

They are a cross media company as their subsidiary companies make different products. For example Fox TV is a subsidiary of 20th Century Fox and they air TV shows along with "Sky". Cross media companies make more than one type of product such as films, TV shows and radio broadcasts. Conglomerate companies own a series of cross media companies so they can save money and cross promote. Cross promotion is when the company advertises their products on the different platforms of their company. Being able to easily cross promote is called synergy.

20th Century Fox have worked with DreamWorks on some of their films such as Mr Peabody and Sherman, this is known as a joint venture.
The main goal of a conglomerate such as 20th Century Fox is often to make money. However, some conglomerates such as the BBC are public service broadcasters. This means their goal is to serve the public by informing, educating and entertaining. They are funded by the public through taxes but also earn some money through advertising.


Operating Model

There are two types of integration, Horizontal and Vertical.

Horizontal integration is when either 2 Subsidiaries of a conglomerate, Parent companies or Affiliates / Joint ventures come together to create a product.

Vertical integration is when a company has the ability to control the production, distribution and exchange of the product it makes

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